Whether you are planning a conference, symposium, exhibit, tradeshow or other event, Chameleon Creative Group’s Barbara Lorek, shares her insights for making your next event a success.
The Power of Three
What are the three most important things to consider when planning your event? Time, Quality, and Cost. These three things are interconnected and the better you understand how they affect each other, the better your planning will flow. Let’s see how this fits together.
1. Plan in Advance
More time translates into more options for you. And more options mean more control over your costs. It’s that simple. If you can plan far enough in advance, you can get the best possible price with the best selection of quality. The less time you have to work with, the less available choices you will have at your disposal and you may find that as those choices narrow, quality becomes sacrificed. What would you rather do, spend the extra money on an upgraded product or spend it on rush fees to get your product shipped on time? The choice is yours.
Of course, this is sometimes easier said than done. What happens if you’ve missed the boat and now you’re facing a very tight deadline? Take a breath because there’s still hope.
2. Check With Chameleon
We like to work with different vendors and suppliers that we can count on for producing a wide range of promotional items. Some vendors can address last minute needs and are able to deliver goods on a tight schedule. The good news is that many products that are produced in the USA have a turnaround time between 1 – 10 days. However, some products require a longer turnaround time. For example, certain kinds of emblematic jewelry (lapel pins) and other items coming from overseas as well as very high volume orders (5,000 to 10,000 in quantity) may take longer to produce and can take anywhere between 4 to 12 weeks. It’s always good to check first so you know your options and can budget your time accordingly.
3. Who is Your Audience?
Answer this question and you’ll get to the heart of what matters to them. Your audience might be widespread and consist of people from all walks of life. Or, perhaps they share specific characteristics and are narrowly defined. In any case, it’s important to understand who they are. Some things to consider are:
Demographics – Factors such as age, professional role, educational background and hobbies, amongst others, should be considered in determining who your audience is and what they are seeking. Are they fashion forward? Are they looking for the next hot tech item? Do they prefer US made products or those that are more sustainable?
Geography – How far is your audience traveling to get to your event? How long are they staying? The average tradeshow attendee may visit 40 – 100 exhibits over the course of 2 or 3 days.
Purpose – What lasting message do you want to give to your audience? For tradeshow exhibitors, what message do you want your visitors to get in the first three seconds? What drives your audience’s purchasing decisions? What do you want them to remember after leaving your event? Remember that your ultimate goal is to compel and engage your visitors.